Jeff Legaspi is Annapurna Interactive’s marketing director. Most of the 550 donors were new to the shelter, including people from Germany and Malta. In one week, the shelter raised $7,000, Gepson said. People donated $5 for a chance to win one of the games. The shelter received four copies of the game to give away. “It meshed really well with the shelter and our mission.” “The whole game and the whole culture around the game, it’s all about a love of cats,” Gepson said. The humane society jumped at the chance, marketing specialist Brendan Gepson said. (Annapurna Interactive via AP)Īnnapurna Interactive contacted the Nebraska Humane Society to discuss a partnership before the game's launch on July 19. In this image provided by Annapurna Interactive, art from the "Stray" video game, developed by BlueTwelve Studio and released on July 19, 2022, is seen. He is a game producer of Stray and works at the BlueTwelve gaming studio in France. “I certainly hope that maybe some people will be inspired to help actual strays in real life,” said Swann Martin-Raget. The cat in the game does all this while doing usual cat activities, like scratching, jumping or hitting things off tables.Ībout 80 percent of the game’s creative team are “cat owners and cat lovers,” the game’s producers said. Viewers watch as players send the game’s cat through a city to solve problems and escape enemies. It was the fourth most watched game on the day it was first shown on Twitch, the video game streaming site. But the quick popularity of “Stray” is a bit unusual. Livestreaming game play for charity is not new. Thanks to online fundraising services, gamers are playing “Stray" live for audiences to raise money for animal shelters and other cat-connected organizations.Īnnapurna Interactive, the game's creator, publicized “Stray” by offering two cat rescue and adoption agencies copies of the game to give away. Many stray cats and dogs live on city streets. It is called “Stray.” A stray animal is one without a home. Some of them are using the game to raise money for real cats.
A new video game that includes a brave cat is popular with cat lovers.
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